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Chiaia Tailoring in Naples – A coffee with Gennaro Annunziata

Chiaia Tailoring in Naples
Chiaia Tailoring in Naples – Photo credit: Lucia Franco

Gennaro, can you tell us something about the tailoring trade and Chiaia?
Well, it’s complicated. Nowadays the “tailoring” side stumbled, had to come to terms with fashion, one has to follow it. Even quality, it’s a word that was good until ten years ago. Now it’s just business, it shouldn’t be like that, but it is. Even the greatest artists died awfully rich, but with a tad less of glory. People tell me how good the business’s doing, that I get to travel a lot… I don’t hate money, but there should be a balance. I like things that stimulate emotions, feelings. As far as I’m concerned, everything else, the tailoring, blazers, ties, working with my father (which is a love/hate relationship), all these things make me feel a variety of emotions. Today I feel like the world has lost the value and quality of little things. The idea behind Chiaia is bringing back the excellence of design clothing, re-imagining it with a contemporary touch. A contemporary style mindful of art, a great passion of mine. This is Chiaia’s strength. Little modern details that blend in with the classic style.

Let’s talk about everyone’s role in the business.
This is my ninth year here. I worked hard keeping my father’s teachings in mind. He was born in Naples, just like a true trousers-maker. I completed his exceptional trousers with blazers, ties and shirts.

Your father’s the best trousers-maker in Naples, possibly the world. Why do you have a love/hate relationship?
If you really love your job and you work with your parents, there will forever be a sort of competition that will likely never end. There are two different generations. A son rising to the head of the business his father created, wants to bring some innovation -obviously – but this means going against the predecessor. Continue reading glicking the below button Next >

Scritto da Vincenzo Girasoli

Una vita ad immaginare e costruire un futuro che non è mai stato così chiaro e limpido. Fatto di emozioni inesauribili alla vista dei colori che questo mio Paese sa ogni giorno regalarmi. Ho viaggiato, senza mai stancarmi, per poi fermarmi dinanzi al blu del mio Mediterraneo. Lì capire che qualcosa di grande e profondo, intenso e meraviglioso, stava accadendomi; e che non mi sarei mai più fermato. Tuffandomi in quel mare sapevo che non avrei più potuto tornare indietro. Al contempo sapevo che i brividi che mi percorrevano sarebbero stati i vostri. E che insieme avremmo corso sempre più veloce verso qualcosa di puro, autentico, genuino, felice. Qualcosa che con orgoglio chiamo Idressitalian.

Sartoria Chiaia Napoli – Un caffè con Gennaro Annunziata

5 degli italiani di maggior successo a Mosca