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    ITALIAN BRANDS DURING THE PANDEMIC: TOPS AND FLOPS

    During the pandemic we have been through many and different scenarios: from the shows behind closed doors to contain the risk of transmission to the quick conversion of many production facilities to make face masks and other medical supplies. Some Italian brands were in the front line, while others were (even too much) background. Here […] More

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    FASHION CAMPAIGN AND SAVING ECONOMY: THE NEW FASHION PARADIGM

    Who says that to do well it is necessary to spend a lot? Sometimes creativity and imagination far surpass the results obtained with unlimited budgets and also the big fashion names have understood it. Between fashion campaigns and saving economy, let’s see together which is the new fashion paradigm. Discover more by clicking the button […] More

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    THE FASHION SAFE TREND: A BOOM OF ANTIVIRAL FABRICS

    “Does the virus survive on clothes?” has been the most frequent question about the Covid-19 transmission’s topic. There are experts who answer with anguished yes and others, on the contrary, reassure that we do not have to exaggerate with fears, but among so many, and often conflicting, options anyone has never denied that our clothes […] More

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    WHICH ARE THE BRANDS THAT ARE PRODUCING FACE MASKS

    What they produce is not important, clothes, shoes, socks, or underwear. It is not important if they are luxury or not, today the fashion brands come together to support the fight against Covid-19 and they convert their facilities to produce (without competition) face masks. A pure awareness choice for the skeptics and an act of […] More

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    KING GIORGIO ARMANI: AN INSPIRING MAN

    The renowned leader of Italian fashion, Giorgio Armani, is now more than ever in the spotlight. Not only has he been one of the first to convert its Italian production facilities to make disposable gowns for the health workers who are fighting against Coronavirus but also the promoter of a real revolution of the fashion […] More